How AI is reshaping churn prediction (and what still doesn’t work)
AI-powered churn prediction sounds like the future. In some ways, it is. In others, it's the same old problems with a fancier label.
CRM
Customer relationship management platforms and strategy
5 posts
Organic vs paid: when lifecycle thinking changes your channel mix
Stop comparing channels by cost per lead. Start comparing them by cost per retained customer — the answer will change everything.
What a decade in lifecycle marketing taught me: a framework
After more than a decade designing customer journeys, here's the framework I keep coming back to — and the mistakes I had to make to find it.
The retention audit checklist: 12 points to diagnose silent churn
Most retention problems hide in plain sight. This 12-point checklist helps you find them before your customers leave.
The lifecycle marketer’s career path: from executor to strategist
The skills that make you a great lifecycle executor are not the same skills that make you a great lifecycle strategist. Here's how to make the transition.