From satisfied to advocate: the loyalty gap most brands ignore
Satisfaction is not loyalty. And loyalty is not advocacy. Most brands confuse all three — and leave their biggest growth lever untouched.
Grow
Loyalty programs, advocacy, referrals, expansion revenue, and turning customers into champions.
2 posts
Building a referral program that doesn’t feel desperate
"Invite a friend and get 10% off" isn't a referral strategy. It's a coupon with extra steps. Here's how to build referrals that feel natural and actually convert.