What a decade in lifecycle marketing taught me: a framework
After more than a decade designing customer journeys, here's the framework I keep coming back to — and the mistakes I had to make to find it.
Strategy
rameworks, career insights, big-picture thinking, and the strategic lens on lifecycle marketing.
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The lifecycle marketer’s career path: from executor to strategist
The skills that make you a great lifecycle executor are not the same skills that make you a great lifecycle strategist. Here's how to make the transition.