The AI tools actually changing lifecycle marketing right now
Every tool has an AI feature now. Most of them are window dressing. Here's what's actually useful — and how lifecycle marketers should be thinking about integrating it.
Strategy
rameworks, career insights, big-picture thinking, and the strategic lens on lifecycle marketing.
4 posts
The metrics dashboard every lifecycle marketer needs
Most marketing dashboards are built to prove that work is happening, not to drive better decisions. They show…
What a decade in lifecycle marketing taught me: a framework
After more than a decade designing customer journeys, here's the framework I keep coming back to — and the mistakes I had to make to find it.
The lifecycle marketer’s career path: from executor to strategist
The skills that make you a great lifecycle executor are not the same skills that make you a great lifecycle strategist. Here's how to make the transition.