Measuring advocacy: metrics that actually matter
Most teams use NPS as a proxy for advocacy. It isn't. Here's what to measure instead — and why it changes how you invest in your best customers.
Personalization
Segmentation, dynamic content, and tailored experiences
6 posts
Personalization at activation: where to start and where to stop
Personalization at activation is one of the highest-leverage moves in lifecycle marketing. It's also one of the easiest to overcomplicate into paralysis.
The first 48 hours: designing activation that actually sticks
Signup is not conversion. Real conversion happens when a user experiences value for the first time — and you have about 48 hours to make that happen.
From satisfied to advocate: the loyalty gap most brands ignore
Satisfaction is not loyalty. And loyalty is not advocacy. Most brands confuse all three — and leave their biggest growth lever untouched.
Email sequence template: 7-day onboarding with copy frameworks
Stop building onboarding emails from scratch. This template gives you the structure, the copy frameworks, and the branching logic for your first 7 days.
Building a referral program that doesn’t feel desperate
"Invite a friend and get 10% off" isn't a referral strategy. It's a coupon with extra steps. Here's how to build referrals that feel natural and actually convert.