The lifecycle A/B testing playbook: what to test, in what order
Most teams test the wrong things in the wrong order and can't recall what they learned six months ago. This playbook fixes all three problems.
Onboarding
User and customer onboarding flows and best practices
8 posts
How to turn a free trial into a paid customer in 14 days
Most trials are won or lost in the first 72 hours. The next 11 days determine whether the user becomes a customer or a statistic.
Personalization at activation: where to start and where to stop
Personalization at activation is one of the highest-leverage moves in lifecycle marketing. It's also one of the easiest to overcomplicate into paralysis.
Why your onboarding flow is killing retention before day 7
You're losing users before they even understand what your product does. Here's how to fix the first 7 days.
The first 48 hours: designing activation that actually sticks
Signup is not conversion. Real conversion happens when a user experiences value for the first time — and you have about 48 hours to make that happen.
The email sequence anatomy: what to send in the first 30 days
The first 30 days of email communication define your relationship with every new user. Here's the anatomy of a sequence that actually retains.
5 onboarding mistakes that inflate your vanity metrics
A 90% onboarding completion rate means nothing if users still churn by week three. Here are the five mistakes creating that gap.
Email sequence template: 7-day onboarding with copy frameworks
Stop building onboarding emails from scratch. This template gives you the structure, the copy frameworks, and the branching logic for your first 7 days.