ByVictoria RojasMay 24, 2026 The true cost of a lead: a lifecycle perspective Most acquisition teams optimise for cost per lead. Lifecycle teams know that's only the beginning of the calculation. Acquire
ByVictoria RojasApril 19, 2026 How AI is reshaping churn prediction (and what still doesn’t work) AI-powered churn prediction sounds like the future. In some ways, it is. In others, it's the same old problems with a fancier label. Retain
ByVictoria RojasApril 12, 2026 Why your onboarding flow is killing retention before day 7 You're losing users before they even understand what your product does. Here's how to fix the first 7 days. Retain
ByVictoria RojasApril 9, 2026 The retention audit checklist: 12 points to diagnose silent churn Most retention problems hide in plain sight. This 12-point checklist helps you find them before your customers leave. Toolkit
ByVictoria RojasApril 8, 2026 5 onboarding mistakes that inflate your vanity metrics A 90% onboarding completion rate means nothing if users still churn by week three. Here are the five mistakes creating that gap. Convert