The true cost of a lead: a lifecycle perspective
Most acquisition teams optimise for cost per lead. Lifecycle teams know that's only the beginning of the calculation.
Churn
Churn analysis, prevention strategies, and win-back campaigns
5 posts
How AI is reshaping churn prediction (and what still doesn’t work)
AI-powered churn prediction sounds like the future. In some ways, it is. In others, it's the same old problems with a fancier label.
Why your onboarding flow is killing retention before day 7
You're losing users before they even understand what your product does. Here's how to fix the first 7 days.
The retention audit checklist: 12 points to diagnose silent churn
Most retention problems hide in plain sight. This 12-point checklist helps you find them before your customers leave.
5 onboarding mistakes that inflate your vanity metrics
A 90% onboarding completion rate means nothing if users still churn by week three. Here are the five mistakes creating that gap.